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The programmatic market is being rebuilt around software agents that discover, evaluate, and buy supply on their own. Most independent publishers will not hear about these shifts until they show up in revenue. This blog tracks them as they happen, from standards releases to buyer-side changes, and explains what each one means for how publisher inventory is found, verified, and bought.
The same monitoring that keeps the platform current, written down.
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A new draft specification gives publishers a standard way to describe ad products so buying agents can read and compare them against a campaign brief. Inventory that an agent cannot read, verify, or price is unlikely to be part of that comparison.
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Oct 22
OpenProposal is an IAB Tech Lab draft, not yet a ratified standard.
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