https://valadisse.com/blog/ What evolves in adtech, and what it means for your inventory. en-us Fri, 09 Oct 2026 12:00:00 GMT https://valadisse.com/blog/buying-agents-will-soon-read-your-ad-products-first/ https://valadisse.com/blog/buying-agents-will-soon-read-your-ad-products-first/ Fri, 09 Oct 2026 12:00:00 GMT Agentic buying A new draft specification gives publishers a standard way to describe ad products so buying agents can read and compare them against a campaign brief. Inventory that an agent cannot read, verify, or price is unlikely to be part of that comparison.